“Lily” looks after the Chinese clients for Bordeaux-Vineyards and has been working with the company since 2013. Lily brings a wealth of expertise in vineyards to Chinese investors, helping to close the cultural gaps between China and France and ensuring a clear understanding of the transaction process. Lily has lived in the Bordeaux region since 2007 and through her marriage in 2016 is now a part of a large Bordeaux vineyard family.
As well as her academic success in holding two Masters degrees – one in Wine Tourism and the other in Wine Marketing – she is a public relations genius with a knack for being at the centre of all the Bordeaux vineyard news media. More recently she completed her first book, written to share her Bordeaux experiences with other ambitious Chinese nationals considering a life in Europe. To date it has sold 3 million copies.
Successful vineyard transactions are not just about sourcing the right estate, they are about selecting the appropriate team who will interpret the nuances, recognise the opportunities and generate investment value. In a small market like Bordeaux, reputation is paramount. We open the right doors and select the right team leading the transaction from start to finish.
Karin MaxwellCo-founder & Executive Partner
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